JENNIFER ERNST
After adding a slew of high-profile names to its merchandise roster, Target is ready to add another for spring: Converse.
According to a Monday press release, North Andover, Mass.-based Converse and Minneapolis-based Target Corp. will team up to offer vintage-inspired apparel and footwear under the One Star label exclusively at Target and at Target.com in the U.S. starting this February. The collection will include vintage-inspired sportswear and footwear for men, women and kids.
“One Star has been a successful part of the Converse family for more than 30 years. This collaboration will enable us to deliver an innovative, premium head-to-toe lifestyle product collection while creating an exclusive One Star offering for Target guests," Jack Boys, Converse CEO, said in the statement.
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