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Thursday, August 9, 2007

Monday, August 6, 2007

Lauren Hill 2day for FREE

Date: Monday, August 6th
Time: 7:30pm
Place: Wingate Field (Winthrop St btw. Brooklyn and Kingston Ave)
Cost: Free
Lauryn Hill's 1998 solo debut The Miseducation of Lauryn Hill showed this Fugee was a major vocal and lyrical force, blending rap, soul, reggae, and R&B into an undeniably powerful, and deeply personal style. As a writer, arranger, and producer, she also delivered several times over on her initial promise of multi-faceted talent. Songs like "Doo Wop (That Thing)," "Ex-Factor," and "Lost Ones" are profound and timeless classics. Chart burner Sean Kingston Opens. All ages.

Saucony Overhauls Brand Image

In a new marketing push, set to officially launch at the Outdoor Retailer trade show in Salt Lake City, from Aug. 9 to 12, the athletic running brand will show off a new tag line and logo, which will be in addition to a series of advertising-related initiatives. The effort was created to give Saucony a new brand identity — with an emphasis on its heritage running category — and help alleviate consumer confusion over what the brand stands for.

“The intention is to be able to bring the Saucony brand to a very consistent perceived message style in the minds of our consumer and the trade community,” Saucony President Richie Woodworth told Footwear News. In the past, with multiple logos, “we were a little bit scattered in terms of the message and the logos and the visual identity the brand presented,” he said.

In an effort to showcase a consistent message, the new tag line, “A good day is when we get to run. A great day is when we inspire someone else to run,” will go on all Saucony footwear boxes and on many hangtags in stores. Woodworth said the firm’s long-standing tag line “Loyal to the Sport,” which refers to running, will also be maintained.

Sunday, August 5, 2007