Athlete’s Foot to Launch Back To School Promotion

By DAN DURAY

The Athlete’s Foot has launched a back-to-school contest promotion in which participants may win a one-on-one coaching session with a professional athlete.

The contest, called “In My Shoes,” is meant to encourage students to set goals for the coming school year and explain how they might go about accomplishing them. Winners will receive an Athlete’s Foot gift card, a pair of shoes or the grand prize: a coaching session with “a professional athlete to help them on the road to achieving their goal,” according to a release.

To enter the contest, students will fill out forms in stores or on the Website Tafinmyshoes.com, or they can submit a one-minute video to YouTube. Winners will be announced Sept. 1.

Robert D’Loren, president and CEO of NexCen Brands Inc., which owns The Athlete’s Foot, said he hopes the contest will motivate students.

“Through ‘In My Shoes,’ we are outfitting our young customers, everyday athletes with aspirations for the new year, with what they need in order to perform at their personal best,” D’Loren said in a release.

As Footwear News reported last month, The Athlete’s Foot is implementing several additional initiatives to boost b-t-s sales. It is using a modular merchandising system to distribute trend-right product to specific franchise locations, and it is bowing a partial redesign to showcase the new TAF-branded apparel.

X YEARS : Congrats Staple

Lupe Fiasco

Limited Edition X Hat + Limited T

Shout out to the Staple Crew: Jeff, Nico and Morgan.
10 years is truly an achievement.
Also shout out to Hawaii Mike, walking around looking like the streetwear secret service.
Good times, Good times.

Hmmmmm....Is That Hot?

Paris Hilton Signs Footwear Deal
By DAN DURAY

Socialite Paris Hilton will launch a signature footwear line with the Antebi Footwear Group in early 2008, the company announced Wednesday.

The line will feature a wide range of styles, from stilettos to flats, and will even offer a sport collection. The company hopes to capture Hilton’s “cutting-edge style” in the line, according to a press release.

Hilton said the Antebi Footwear group was a perfect match for her shoe line.

“My goal is to create a stylish and fun fashion line from head to toe,” Hilton said in a release. “We chose to partner with the Antebi Footwear Group because the shoes will be a perfect complement to the sportswear line launching this fall. Antebi Group really understands my vision for this line, as well as the needs of the fashion-forward young woman.”

Joseph Antebi, CEO of Antebi Footwear Group, said Hilton’s name will be a boon to the company.

“Paris has been a pleasure to work with, and we are very excited to be able to translate her vision into reality,” Antebi said in a release. “Her previous ventures, such as her fragrance line, have proven to be extremely successful, and we are confident that this venture will exceed her previous success.”

Video Of The Week

M$. PAPER$ Tee Release Jimmy Jam

Congrats Pape$.
It's only the beginning. Many more things to come.
Now chicks that try to bite your style can walk around with you.
I can see them now all talking to the shirt having tea parties and shit.
Good times, Good times.
Also Shout out 2 The Laces and Kicksclusive crew.
A&S Crew.
But enough shout outs.
Oh but wait,
one more to the dude that walked into the glass.
shout out to him.

Claw Money Blazer Release