Adidas is going viral to promote its latest shoe collection with the Washington Wizards’ Gilbert Arenas.
GilTV, found online at Giltv.com, goes live today. The official Website for the 20-style Gil II Zero collection of shoes will give details and pictures of each limited-edition style in the collection the day it is released (styles will be released throughout the season as Arenas wears them on court), and also feature videos of Arenas in character.
This Friday, Arenas will debut the Customize style — which has a white rewritable upper and comes with a Dry Erase marker — in his game against the Golden State Warriors. On Friday, the Customize, as well as inline styles in home (white/gray) and away (black/sandstorm) colorways, and in a team signature colorway, will also be available at retail. Three thousand pairs of the limited-edition Customize style will be available worldwide.
A few out takes from up coming commercials:
Below please find a schedule of when Gilbert will debut each of the shoes:
Game / Retail Launch Versus Shoe
Pre-season Event DC / Foundation Kickoff Scores for Schools
November 23 Various Games Away Version
November 23 Various Games Home Version
November 23 Warriors Cust0mize
December 5 Cavaliers Agent Zero
December 7 Suns Vote for Gilbert
December 13 Heat EA Sports NBA Live ‘08
December 29 Heat DC Football
February 8 Nuggets Halo
February 10 Suns Black President
February 11 Warriors Looney Tunes “Bugs”
February 13 Clippers Looney Tunes “Tweety”
March 11 Rockets THREE ZERO
March 13 Heat SLAM
March 21 Heat Cuba
March 23 Pistons Benihana “Hibachi”
March 25 Blazers Channel Zero
March 30 Lakers Gilwood
April 4 Heat UNDRCRWN
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