K-Swiss Inc. announced Tuesday a collaboration that it hopes will take its new Ariake running shoe to the top of the free running market.
To produce the shoe, the company formed a partnership with free running founder Sebastien Foucan, who invented the sport 18 years ago. Foucan will assist K-Swiss with advertising, product design, a documentary film and a Website dedicated to free running, the company said in a Tuesday statement.
“I am thrilled to collaborate with K-Swiss to inspire others to express themselves through the art of free running,” Foucan said in the release. “This partnership gives me a platform to educate people about my discipline.”
K-Swiss EVP David Nichols said in the release that Foucan was the ideal partner for the new launch. “We are excited about creating great product for the innovative movement of free running and cannot think of anyone better to work with than its pioneer, Sebastien Foucan.”
During free running, participants attempt to avoid obstacles and environmental barriers by moving around them in a fluid, graceful motion.
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