By CLAIR WINDSOR
The American Basketball Association has named the Pony brand as its official shoe.
The Indianapolis-based ABA said in a Thursday statement that it reached an agreement with parent company Pony International LLC, whereby Pony will begin supplying all ABA players with shoes this season.
"[Pony's] history and tradition is one of quality and affordability," said Joe Newman, CEO of ABA, in the release. "We have no doubt that Pony will once again resume its place as one of the premier basketball shoe companies in the world."
Founded in 1972, Pony is a designer, distributor and marketer of performance and casual athletic footwear and apparel for men, women and children.
"We are in a rebuilding stage," said Kevin Wulff, CEO of Pony, in the statement. "[We] look forward to rebuilding Pony to its former glory while also looking at strategic alliances to grow and compliment the company. The ABA is just such an alliance."
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